The Perda Ruby brand was born in 1949 to Mario Mereu, one of the first in Sardinia to realize the potential of traditional Cannonau grapes, which have long been grown in the Ogliastra region. Perda Rubia wine, produced in the historic cellar of Cardedu with both its own grapes and grapes brought by local farmers, is quickly appreciated outside the island, conquering the international spotlight.
Mario's son Renato Mereu continued the family business by planting new vineyards in 1971, using a series of technical cultivation innovations that have since become the company's trademark. Perda Rubia is now produced "pure" from one Cannonau grape variety and is not "grafted" onto American vines.
In 2014, the relay will be handed over to the third generation of the Mereu family, which is embarking on a major overhaul with the new "Naniha" label, with the aim of presenting "pure" Cannonau in new international markets while respecting traditional treatment and methods during operation.
The company currently has around 600 hectares of land that is cultivated organically, of which 20 hectares are for vineyards and the rest for olive growing, forestry and the cultivation of ancient cereals.
The company's logo, which is present in all products, is an evolution of the historic Perda Rubia wine label, which, recycled and stylized, resembles the design of an ancient Sardinian fabric that has long belonged to the family.